OX and Blackbaud Explore Aligning Brand with Business Strategy on The Agile Brand Podcast

Chicago IL – July 10th, 2024

In a notable episode of The Agile Brand Podcast, hosted by Greg Kihlström, Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at the Office of Experience (OX), discussed their collaborative project to revitalize the Blackbaud Institute’s digital presence. The initiative aimed to make essential research accessible and enhance the user experience for social impact professionals.

Throughout the discussion, Dennis emphasized the balance between innovative design and maintaining brand integrity. “Our goal is to ensure our work not only brings innovation but also aligns closely with our client’s strategic goals,” he stated. This approach led to a streamlined website with simplified navigation focused on research and about sections, facilitating easier access to information.

Poer highlighted the impact of the project, noting the increased engagement and accessibility resulting from the redesign. “This collaboration between Blackbaud and OX has not only enhanced our digital presence but has also strengthened our position as a credible source in the nonprofit sector,” she added.

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