Chicago IL – October 16th, 2023
Choosing the right digital platform is a complex decision and can greatly influence your organization’s journey. With so many platforms to pick from, how can you be sure you’re making the right choice? Bryan Jones, CTO, and Cara Bourdage, Director of Product at The Office of Experience, discussed the complexities of platform selection on a recent episode of The Agile Brand Podcast. They joined host Greg Kihlström to focus on how taking the right approach to platform selection can help enable a more seamless experience for an organization.
Jones and Bourdage offer up some recommendations for organizations that are interested in a platform selection project but are unsure where to start. This conversation will help you better understand how taking the right approach to platform selection enables better strategic alignment, streamlined integration, and a better customer experience.
While there are a lot of important considerations for platform selection, according to Jones and Bourdage, it’s crucial to make sure that key stakeholders are aligned and working towards the same goal and prioritizing the internal users, not just the end users.