Chicago, IL – March 7th, 2023
Carlos Manalo and Stratton Cherouny, co-CEOs of The Office of Experience, shared their perspectives on B2B ecommerce on the latest episode of The Agile Brand podcast. Speaking with host Greg Kihlström, they discussed how B2C expectations influence the ever-evolving world of B2B ecommerce.
The wide-ranging conversation covers operational challenges, best practices, and the role of AI in advancing companies’ ecommerce goals. Because we’re all consumers, the leaders said, all the expectations we bring to a consumer buying experience—from product information to order speed to shipping transparency—also inform business-to-business purchasing online.
Even though the B2C world got a big headstart in ecommerce, it’s now incumbent on B2B companies to deliver ecommerce experiences that meet these changing expectations, according to Manalo and Cherouny. With different purchase drivers, systems and delivery considerations, that’s a complex effort. But for B2B leaders across all industries, it’s become urgent—even business-critical.