OX Named Global AOR for Chicago Booth School of Business

CHICAGO, April 10, 2017 /PRNewswire/ — The Office of Experience (OX), a Chicago-based design and digital innovation consultancy, today announced it has been named agency of record for The University of Chicago Booth School of Business, one of the world’s foremost MBA programs.

OX competed against several global agencies over the course of a three month period before being awarded the business. OX’s user-centered approach to understanding the elite MBA customer journey combined with a compelling strategic vision for evolving the brand and targeting right-fit candidates were key to winning the business.

“OX demonstrated an impressive ability to understand the unique and varied needs of our target audience across the globe and spelled out a compelling vision for how we can continue to push the Booth brand into the future,” said Kurt Ahlm, Associate Director of Full-Time Admissions and Executive Director, Booth Marketing.

Two years after its founding and with more than 25 full-time employees, OX has shown early success with its mission to integrate world-class strategy, design and technology to help forward-thinking organizations transform their business and brand in the modern marketing age.

“We are thrilled to bring our multidisciplinary blend of talents to bear for The University of Chicago Booth School of Business,” said Stratton Cherouny, OX Co-Founder and Executive Director of Design. “Working on a global scale for a top-tier brand like Booth, helping them navigate their digital future with agility—that’s exactly the kind of opportunity we’re built for.”


About The University of Chicago Booth School of Business
Founded in 1898, the University of Chicago Booth School of Business is the second-oldest business school and the first and only school with permanent campuses in North America, Asia and Europe. With a faculty of more than 200, Chicago Booth consistently ranks among the top business schools in the world. Booth has more than 3,000 MBA, executive MBA and doctoral students and a powerful network of 50,000 accomplished alumni. The school’s Executive MBA Programs in Chicago, London and Hong Kong are all taught by Chicago Booth faculty. The Chicago Approach to management education is distinguished by how it leverages fundamental knowledge, its rigor and its practical application to business challenges.


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