Content Strategy for a Better World

Rebecca Loeser is the Senior Copywriter & UX Content Strategist at The Office of Experience. In this talk, she shares some of the fascinating work author, speaker and filmmaker David Dylan Thomas has done on the intersection of design and cognitive bias. She then provides insights on what Thomas’s research means for us as ethical digital professionals committed to building an equitable world. How do our own cognitive biases lead to, and reflect, the biases of our unequal society? How do we fight—and leverage—these biases in ourselves, our colleagues and our users in pursuit of a brighter, more inclusive future? Whether you’re a designer, content strategist, writer, developer, project manager, or any other type of digital professional, you’ll get key takeaways and concrete resources to help you combat structural inequality through the work you do each day.

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