CHICAGO—September 16, 2021—The coronavirus pandemic changed life and business as we knew them. Accelerated by lockdown, companies quickly discovered that only the digitally focused would survive and thrive. Digital transformation and delivering a digital-first customer experience have emerged as essential to companies and brands. Examining what makes this possible and who is doing it best is one of the central themes of next week’s B2B Online conference, Digital Transformation, Connect, which will be held virtually on September 21 and 22.
Carlos Manalo, co-founder of Office of Experience (OX), will be a keynote speaker on the first day of the conference. The theme of this day, “Accelerating Digital Transformation to Thrive in a Post-Covid World,” will feature experts who will share their insights and experience on accelerating their digital work during the pandemic. Manalo will appear with Kevin Baum, head of digital transformation and product lead at Dot Foods to discuss “Getting to the Heart of Enterprise Digital Transformation and Serving the Customer.”
“Shifting the customer experience to be primarily a digital one has been coming for years, but the coronavirus definitely accelerated it becoming a top priority for companies,” said Manalo. “The work we did with Dot Foods positioned them to deliver on a user-focused ecommerce strategy that stayed true to their values and their focus on the business of their customers.”
Manalo adds that maintaining an unrelenting and positive focus on serving the customer has helped Dot Foods scale to win, and more importantly, keep going for the next leg of its journey.
Digital Transformation Connect provides an exclusive, interactive and high-level platform for the exchange of ideas, best practices and timely perspectives, with leaders from some of North America’s most successful and innovative manufacturers and distributors presenting and attending. Those planning to attend may join fireside chats, panels, keynotes and roundtables.
Digital Transformation Connect presented by B2B Online runs Tuesday, September 21, through Wednesday, September 22. Registration is by invitation only; to request your invitation and register, click here.
Read more about how the Office of Experience delivered on Innovation in Ecommerce for Dot Foods.