The Office of Experience Brings Home the Gold for SRAM Website Redesign

CHICAGO—January 22, 2020—The Office of Experience (OX) is a Gold award winner in the AVA Digital Awards for its redesign of the SRAM website. These awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. There were more than 2,500 entries from around the world in this year’s competition. The announcement of this award comes just weeks after OX’s redesign of the SRAM website won Silver in the Summit International Awards.

“The work we did for SRAM is a great example of coupling seamless customer experience with best-in-class technology—we constructed a site system that can be evolved for years to come. We are thrilled that leaders in the industry continue to recognize this work and happy to be AVA Digital Award winners,” said Stratton Cherouny, co-founder of OX. “We take pride in designing a unifying customer experience that is creative and functional, and we are confident that you’ll be seeing more of this type of work from OX.”

SRAM is an industry leader in bicycle component manufacturing. They sought a best-in-class online experience to drive more shoppers to dealers to buy their components. OX executed a complete restructure of the site architecture and design upon the Episerver platform. OX build a flexible system that supports multiple brands beneath a single SRAM umbrella.

The AVA Digital Awards are sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations and freelance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners will be announced through February 1, 2020.

View the award-winning SRAM website.

See complete list of AVA Digital Award winners.

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