CHICAGO—October 5, 2021— The Office of Experience (OX) was recognized as Best of Industry for its redesign of the Forcepoint website for B2B clients in the 2021 WebAwards. These awards recognize the people and organizations responsible for developing the most effective and best web sites on the Internet today.
Forcepoint is a visionary cybersecurity company that’s been safeguarding organizations and governments for decades. OX’s work and vision helped usher in a new chapter for this organization with the redesign and launch of Forcepoint.com in January 2021. OX designed a new suite of components, restructured page templates and built out a large library of original visual and written content—including complex, interactive diagrams and infographics. The reimagined site brings the brand’s humanity and lightness to the surface and complements the power of Forcepoint protection with a people-first concept based in freedom and care.
“Our work with Forcepoint focused on answering the question, ‘how do you make data protection more human?’ said Carlos Manalo, co-founder of OX. “To do this, we developed a digital strategy that reflected Forcepoint’s renewed focus on people. Then we designed a user experience grounded in human behavior to increase conversion. We are incredibly proud that this B2B work has won a best of industry award in the WebAwards.”
The WebAwards format allows websites to compete head-to-head with other sites within their industry to win the Best of Industry award. It is considered one of the premier awards for digital agencies and marketers. Entries from around the world were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology. These awards are made possible by the Web Marketing Association.